If SportsPageTV keeps one (just ONE) customer per day in his seat longer than he planned to watch his team, and he buys two extra beers... SportsPageTV has just Made You $$$.
If SportsPageTV convinces one party, say four people, to stick around and keep up with the Game for an extra hour and they decided to buy a couple of rounds in the meantime...SportsPageTV has just Made You $$$.
SportsPageTV convinces a small group of people to come to your business instead of another and they stay several hours, order a meal with drinks...SportsPageTV has just Made YOU Lots of $$$...
If any of the above parties, while watching SportsPageTV learn that you have Karaoke Wednesday and a popular band in Friday and they show up on those days...SportsPageTV has just Made You $$$. Again.
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